April 28th, 2013 - Torgo χ


2013-04-28 (Sunday)

Dear Log,

«Like other snack food companies, “we’re obviously sensitive to the demand for health-conscious options,” said Daren Metropoulos [who is with the company that's bringing back Twinkies in the US]. Look for the introduction of smaller portions of the classic snacks in 100-calorie packs, the better to attract moms. As for the increasingly aggressive nutrition police (see under: Bloomberg, Michael), they do have something of a point. “Everybody knows that a Mediterranean-type of diet and lifestyle is great,” said Evan Metropoulos. “But I don’t think a Twinkie once in a while is going to kill anybody.”»
"Twinkies Are Coming Back: The Metropoulos Brothers on the Brand", The Daily Beast

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