We are more liberal than any other newspaper, using words such as cunt and fuck that most of our competitors would not use, even in direct quotes
The editor's guidelines are straightforward:
First, remember the reader, and respect demands that we should not casually use words that are likely to offend
Second, use such words only when absolutely necessary to the facts of a piece, or to portray a character in an article; there is almost never a case in which we need to use a swearword outside direct quotes
Third, the stronger the swearword, the harder we ought to think about using it
Finally, never use asterisks, which are just a copout
[The cartoon is part of the style guide's entry]
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