An odd fact: the grand chain of delicious Canadian pâtisseries, Tim Hortons, is spelled like that- no apostrophe. It was founded by a guy named Tim Horton. But it's not «Tim Horton’s». Apostrophe has fled them all!
Cf. «McDonald’s» in the US, from two people with that name, Richard and Maurice McDonald. One worries about «MacDonalds’».
And once, somewhere, I saw a note about a dialect group somewhere in the US (Buffalo?) where «s» was often appended to the name of every kind of big store: I'm going to «Safeway’s, Target’s, Walmart’s», etc.
Good arguments for a domain-specific erasure of apostrophes is trouble in English placenames. Is it Pike’s Peak? Pikes Peak? Etc.